Today’s Tubespiration Example: The Emirates Air Line – Cable Car

The latest addition to the London Tube map couldn’t be further removed from the underground. It’s the new The Emirates Air Line – the UK’s first-ever urban cable car – conveying passengers at heights of 90 metres above the River Thames.
The total £60 million cost of the project was offset by a £36 million sponsorship, over ten years, from the Emirates airline.
For your Tubespiration!

• What are your alternative ways of doing things?
• Wie könen sie fliegen?
• What sponsorship or partnerships can you create?
• What is the equivalent of the River Thames in your life?


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